PRIVACY POLICY

LAST UPDATED 2ND OF DECEMBER, 2025

1. General
2. Explaining The Terms
3. Information We Collect
4. Information You Provide
5. Use Of Information
6. Know Your Rights
7. Third Party Links
8. Personal Information Protection
9. Personal Information Transfer
10. Personal Information Retention
11. Children And Privacy
12. Contact Us / Customer Service

1. GENERAL

Bella and Gaia, Inc., Bella and Gaia Cosmetics, Ltd., and our associated entities respect your concerns about privacy and are committed to protecting your personal data and customer information. Our carefully formulated Privacy Policy explains the types of Personal Information we collect, the information you share with us, how we use that data, who we share it with, and how we protect that information. By visiting www.safiriredefined.com you accept the terms of this Privacy Policy and are subject to the terms and conditions set forth herein. If you do not accept these privacy terms and conditions, please refrain from using the website.

2. EXPLAINING THE TERMS

The Privacy Policy is drafted by the legal team at Bella and Gaia, Inc., Bell and Gaia Cosmetics, Ltd., each doing business under the trade name “Safiri Redefined is more than swimwear or sensorial rituals. It is a philosophy. A reminder that your path is yours to define, your energy is yours to protect, and your beauty is something you carry far beyond the surface. Redefined” and other trade names (referred to herein as “company,” “us,” “we,” “our”) and is applied to its website visitors and customers (collectively referred to herein as “you”). It governs the rules of data collection and management by www.safiriredefined.com (our “website,” or “site”). “Personal Information” means all the information that makes your identification possible either directly or indirectly. For the purpose of applicable data protection laws, Bella and Gaia Cosmetics, Ltd., 1383 W. 8th Ave., Vancouver, B.C. V6H 3W4 is the data controller for all personal information.

3. INFORMATION WE COLLECT

We may automatically collect your Personal Information at various stages when you are browsing through our website, contacting us over email or visiting our brand page on social media sites. This information is collected using cookies, web beacons or pixels and similar third- party tracking technologies. This information may include but is not limited to the following:
Access device information including hardware device identifier, your IP address, browser type and version or Mobile OS.
Approximate or exact geo-location, time zone and language setting as recorded by your device.
Browsing activity including information on the time spent on each page, widgets you interact with, clicks, hovers and scrolling details, user journeys.
Information on user journeys including the websites you were directed from and the websites you visit when you leave.
Website activity such as load times, response times and browsing errors.
Information from third parties including online advertising partners, data aggregators and analytics agencies, social media sites as per their privacy policies and voluntary information shared by friends and family.

4. INFORMATION YOU PROVIDE

We do not require you to provide details about yourself when you visit www.safiriredefined.com. If you choose to give us any information when registering an account, signing up on our mailing list or club membership or shopping as a guest, you give us your consent to obtain the data, store it, and use it to improve your browsing and shopping experience. The information may include but is not limited to the following:

Personal Information including title, name, date of birth, gender, email address, contact number and postal address, skincare or wellness concerns, allergens identification.
Registered account details including username and password.
Billing and shipment information including bank debit/credit card details, billing and delivery addresses.
Product preferences and shopping behavior including products viewed, added to the wish list or cart, purchased, re-ordered or returned.
Contact information and personal details for others you would like us to contact in the BR Gifting program or Club BR.
Any content you provide including photographs, reviews, videos, articles, comments, and survey responses.
Information publicly made available through social media pages including your name, profile picture, location, likes, friend list, and other information.
Information you provide during subsequent correspondence with us.

5. USE OF INFORMATION

Information that is shared by you or automatically collected by us is utilized to provide you the best possible experience with our company. We process your information for the following purposes:

To create and manage your online account.
To book, deliver and bill you for the products and services you order.
To process exchange and return requests.
To educate you about other relevant products and services that you may be interested in.
To provide personalized customer care and support through website and email.
To share technical, administrative and security related information with you.
To send you promotional offers including gift cards, contest prizes and rewards.
To inform you about upcoming events, product launches, newsletter releases.
To personalize our marketing and advertising techniques.
To connect with you on social media platforms.
To detect and protect you against any illegal or unauthorized activity.
To improve our company performance by:
Using customer information to analyze and evaluate current product/service portfolio performance.
Using data to research and develop new products and services.
Using information to improve website experience through data analytics.
Performing accounting, auditing, and other business operations.

6. KNOW YOUR RIGHTS

You can exercise the following rights on the information we hold on your account:

Right to access your Personal Information. We may verify your identity before granting access to your Personal Information.
Right to edit your Personal Information so that the data is up to date.
Right to withdraw consent if you’d like us to stop using your Personal Information to connect with you. This option is available as an ‘opt-out’ or ‘unsubscribe’ condition in every marketing email. We will still be able to use your information to contact you for account services related details.
Right to request for deleting your Personal Information, except in case of active legal proceedings.
Right to reject cookies that automatically collect information from your browser and hardware. This may affect the performance of the website on your system. To request to review, delete, or change your information, send an email to love@bellaredefined.com

7. THIRD PARTY LINKS

The website may use third party plug-ins, applications and links to other websites. These websites are independent entities. If accessing any of the third-party options takes you to an external website, our Privacy Policy will no longer apply and we are not responsible for the privacy practices of these third-party sites.

8. PERSONAL INFORMATION PROTECTION

We take several precautions and employ best practices to protect your personal data. However, due to the nature of online business, we cannot and do not guarantee 100% data protection in all circumstances. To protect your Personal Information against unlawful access, accidental loss, unauthorized modification, deletion, usage or disclosure, we employ best practices from the IT security industry including limiting data access to authorized personnel including company employees and service providers. We also install technical safeguards including firewalls and encrypting data during transfers using secure socket layer technology (SSL). By accepting this Privacy Policy you acknowledge that we will not be held liable for any claims, damages, losses, expenses or liabilities of any kind arising from the use of our website, products, or services.

9. PERSONAL INFORMATION TRANSFER

We do not sell database lists or monetize your Personal Information. We may share information with third party vendors and disclose your information in very limited situations, as specified below. If you do not agree with these terms, please do not provide us with any information. Information around ratings and reviews may be displayed publicly on our website. Information may be shared with service providers including packaging and shipment providers, payment processors, customer support and emailing contractors working on our behalf. Information may be shared with promotion partners, advertisers and marketing agencies. Information may be shared in order to adhere to legal proceedings including but not limited to company mergers, takeovers or any other corporate rearrangement. Information may be shared to protect the company from liability, to adhere to legal proceedings or on the request of the government or official investigating bodies. Information may be shared in any other case communicated to you.

10. PERSONAL INFORMATION RETENTION

Your data will only be kept for as long as it is legally permitted or deemed necessary for the purpose for which it was collected. The retention period can be defined by the length of the company-client relationship, the time period in which you’ve used our services or by some legal time period conditional requirements. When we no longer need your personal data, steps will be taken to anonymize it or completely delete it from the records.

11. CHILDREN AND PRIVACY

This website is not intended to be used by minors as defined by your respective country or state laws. By using this website, you represent and warrant to us that you have obtained the age of majority under the laws of your country of residence. Minors may ONLY use this website with the prior written permission of a parent or guardian, which must be submitted in advance and in writing to us.

For any questions regarding these Privacy Policy, please contact us at:
Email: love@bellaredefined.com