read OUR STORY
EXPLORE OUR MODERN SANCTUARY
your sacred RITUAL
A SANCTUARY FOR THE SENSES
OUR MANTRA
Our mantra is simple: honour your journey. Not the one defined by destinations, but the one shaped by inner shifts, gentle awakenings, and the quiet courage to choose yourself. Safiri Redefined is a tribute to that path — to the beauty of becoming, the power of intention, and the belief that true luxury begins within. We create with purpose so that you can move with purpose.
our mantra
your sacred RITUAL
A SANCTUARY FOR THE SENSES
OUR MANTRA
INDULGE YOUR SENSES
Bella Redefined challenges the conventional norms of everyday wellness and beauty products through a holistic experience that engages all five senses. Our ethos celebrates inner vibrance and beauty, attracting love that radiates from within. We aim to guide and support individuals on their journey to feeling vibrant and empowered, fostering a deep connection to themselves.
your sacred RITUAL
A SANCTUARY FOR THE SENSES
OUR MANTRA
begin your own journey
With every purchase from one of our collections, you'll gain exclusive access to a curated ritual. Through our multidimensional experiences, you will embark on transformative journeys that evoke a profound sense of rest, love, and compassion without compromising luxury, all while keeping Mother Earth close to our heart.
your sacred RITUAL
A SANCTUARY FOR THE SENSES
OUR MANTRA
Our mantra is simple: honour your journey. Not the one defined by destinations, but the one shaped by inner shifts, gentle awakenings, and the quiet courage to choose yourself. Safiri Redefined is a tribute to that path — to the beauty of becoming, the power of intention, and the belief that true luxury begins within. We create with purpose so that you can move with purpose.
indulge your senses
indulge your senses
SAFIRI REDEFINED CHALLENGES THE CONVENTIONAL NORMS OF EVERYDAY WELLNESS AND BEAUTY PRODUCTS THROUGH A HOLISTIC EXPERIENCE THAT ENGAGES ALL FIVE SENSES. OUR ETHOS CELEBRATES INNER VIBRANCE AND BEAUTY, ATTRACTING LOVE THAT RADIATES FROM WITHIN. WE AIM TO GUIDE AND SUPPORT INDIVIDUALS ON THEIR JOURNEY TO FEELING VIBRANT AND EMPOWERED, FOSTERING A DEEP CONNECTION TO THEMSELVES.
the art of the ritual
THROUGH OUR MULTIDIMENSIONAL EXPERIENCES, YOU WILL EMBARK ON TRANSFORMATIVE JOURNEYS THAT EVOKE A PROFOUND SENSE OF REST, LOVE AND COMPASSION WITHOUT COMPROMISING LUXURY, KEEPING MOTHER EARTH CLOSE TO OUR HEART.
Safiri Redefined was created from a simple belief: that every person carries a journey within them. A journey shaped not only by where they go, but by who they become along the way.
Born from the Swahili word “safiri” — to journey — the brand reimagines luxury as something deeper than aesthetics. It is the feeling of being grounded, aligned, and present in your own story. Every piece we create is designed to honour that inner path: the moments that move you, the rituals that centre you, and the choices that remind you of your worth.
Safiri Redefined is more than swimwear or sensorial rituals. It is a philosophy. A reminder that your path is yours to define, your energy is yours to protect, and your beauty is something you carry far beyond the surface.
the minds behind the brand
LEIGH-ANN PRESTON
DAYNA PRESTON
From South Africa to the world, Leigh-Ann Preston’s journey has always been guided by a deep desire to bring meaning back to luxury, and the transformative power of travel
— both outward and inward.
Safiri Redefined was born to redefine luxury wellness through connection, ritual, and sustainability. It embodies Leigh-Ann’s belief that true luxury lies not in excess, but in emotion — It's about how something makes you feel.
Safiri Redefined is more than a brand - it’s a sanctuary. A call to experience luxury through intention, emotion, and the beauty of the journey itself.
As the Brand Ambassador and Creative Visionary of Bella Redefined, Dayna plays a key role in defining the brand's identity and values. A model herself, Dayna understands that clothing must fit well and be comfortable without sacrificing style and elegance.
Her thoughtful approach to design incorporates meaningful symbols and details that distinguish Bella Redefined. Dayna oversees every aspect of the creative process, from fabric selection to ethical manufacturing, ensuring that each piece reflects the brand's commitment to wellness, beauty, and self-love.
BRAND AMBASSADOR & CREATIVE VISIONARY
BEHIND THE BRAND
MEET THE VISIONARies
Leigh-Ann and Dayna are the perfect symbiosis, combining high-end exclusivity with the creative spirit and wellness vision behind the brand. This mother-daughter duo embodies the essence of love nurtured at home, combining an innovative approach and heartfelt ethos to the world of beauty and self-care through safiri Redefined.
FOUNDER & CEO
DISCOVER THE meaning behind OUR SACRED safiri RITUALS. A curated experience that engages the senses, inviting reflection, connection, and renewal.
